
The Quiet Revival and Garbage In, Gospel Out: Why Data Due Diligence Can’t Be Outsourced
In 2024, the Bible Society falsely claimed a “Quiet Revival” in UK church attendance based on flawed data from YouGov. After a retraction, the Society acknowledged that their beliefs influenced acceptance of the inaccurate results. The incident underscores the importance of data diligence, internal validation, and skepticism toward overly favorable outcomes to prevent confirmation bias.







