Articles

The Unit Economics of Focus title in deep navy serif typography on a warm cream background.

Saturday Strategy: The Unit Economics of Focus

Productivity is a focus game. Every “open tab” in your organisation carries a measurable price tag. It can include from uncoordinated AI tools to the manual “glue” work that AI is supposed to be helping to resolve. In this Saturday Strategy article, let’s audit the hidden “Open Tab Tax” that costs the average business $15,000 per person annually and explore how to reclaim focus as your most valuable asset.

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The Prompt Engineering Fallacy: Why Data Quality Still Determines AI ROI

Prompt engineering is the modern equivalent of a magic trick—a performance that distracts from the real work. In 2026, organizations prioritizing “prompt whispering” over data engineering are finding their AI investments built on sand. Discover why AI ROI is a function of data quality, not linguistic gymnastics, and how to bridge the “Insight Gap” with a firm data foundation.

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Cobras, Emus, and AI: Why Your Incentives are Backfiring

Digital Cobras : Why AI Incentives Backfire. The “Cobra Effect” was famously documented when bounties for snake skins led to citizens breeding more snakes for rewards. A digital equivalent is now observed in enterprise technology: “tokenmaxxing.”. Read this post to see how to avoid your digital AI cobras.

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